01
Primary, light on dark
The default lockup: symbol above wordmark, with the red accent as the only colour.
Game studio identity
VANTORA
A studio mark built from two arrowheads forming a 'V/W' monogram, with a single red accent as the only colour in the system.
Overview
In this case study
VANTORA is a game studio identity concept. The mark reads as a sharp, upward monogram built from two arrowheads, with a small red triangle locking the composition at the base: the one accent in an otherwise monochrome system.
The custom letterforms in the wordmark echo the angles of the symbol: flat-cut terminals, wide tracking and a stencil-like construction that keeps the name legible even at small sizes and on busy backgrounds.
The approach
A studio logo has a different job to a game logo: it appears as a splash screen, on a business card, in a store listing and in a video sting, so it has to work in motion, in one colour, and in reverse.
Every version was drawn from the same geometry: light on dark, dark on light, and symbol-only for icon use.
Screens
02
Reversed
The dark-on-light version, tuned so weight stays consistent across both grounds.
03
Applications
The mark applied across studio-brand contexts.
Related reading
The thinking behind this
Longer write-ups on the craft this project drew on.
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